Long Beach, Calif. – August 3, 2016 – Formula DRIFT announced today that is has signed a two- year deal with Motor Trend OnDemand (MTOD) to distribute Formula DRIFT’s television content from the CBS Sports Network.
“We are very excited to partner with Motor Trend OnDemand with our TV content,”say Ryan Sage, vice-president of Formula DRIFT. “This will be a new avenue of exposure for the Series, sponsors and drivers and will allow us to make our overall footprint in the content space bigger.”
The distribution deal will see all 20 of Formula DRIFT’s CBS television programs distributed on the Motor Trend OnDemand network no less than 5 days after the original airing on CBS Sports. Motor Trend OnDemand will also carry archival shows from previous years of the Formula DRIFT Championship. In addition, Motor Trend OnDemand will also become a promotional partner of Formula DRIFT by promoting the Series and its live stream on MTOD’s range of social media outlets.
“We are delighted to announce our broadcast partnership with Formula DRIFT! The Series is truly one of the most engaging forms of motor sport that reaches an incredible audience. We look forward to working with Formula DRIFT for years to come and being part of the continued growth of the this unique series,” say Bobby Akin, Senior VP and General Manger of Motor Trend OnDemand.
The 2016 Formula DRIFT Pro Championship will continue to Round 6: Throwdown on August 5-6, 2016 at Evergreen Speedway in Washington. For more information visit, www.formulad.com and find Formula DRIFT on Instagram @formulad, Facebookwww.facebook.com/formuladrift, Twitter @FormulaD, and Snapchat – formula_drift. Tune into Formula DRIFT on CBS Sports and check your local listings for airtimes.
For more information visit: www.formulad.com.