Prodrift & Monster Reclaim Paris
Release: Sunday, 1st February 2009
Today it has been announced that Prodrift & Monster Energy will headline the live action arena at the 2009 Paris Tuning Show which takes place at Le Bourget Exhibition Centre, Paris from February 19th-22nd.
World famous for its size and atmosphere, since 2005, the Paris Tuning Show live action arena has delivered some of Europe’s best motoring productions including action sports and top level motorsport displays.
Headlining the live action arena in 2006 & 2007, the Prodrift Series have contributed significantly to the success of Europe’s biggest tuning festival. With the inclusion of top international drift stars, Prodrift at Paris is now a firm favourite amongst the French tuning community. Prodrift Champions such as Eric O’Sullivan & Darren McNamara have previously performed for the Paris crowds and in 2009 it is rumoured that 17 year old Prodrift Irish and European Champion, James Deane, will participate in the event. Although the driver line-up is yet to be confirmed, Prodrift officials have not ruled out the participation of an international grid of drivers travelling to Le Bourget.
New for 2009 is the association of the USA’s biggest selling energy drink with the Prodrift Demonstration. Monster Energy have identified the Prodrift demonstration as the ultimate kick start to their brand launch in Europe and will partner with Europe’s best drift unit to deliver a twice daily spectacle over the four day exhibition.
Commenting on the partnership of Monster Energy & Prodrift, Monster European Brand Manager Simon Maudsley said “We’ve been looking at ways to work with Prodrift for quite a while now and the live arena show at tthe Paris Tuning Show looks like the perfect opportunity. We’re really excited about the show which should really kick-start our launch in France”.
Karl O’Sullivan of Prodrift also said “We are delighted to once again participate in the Paris Tuning Show and in particular to be working alongside Monster Energy. Monster Energy’s pedigree in action sports is unrivalled and their commitment to pushing the boundaries of live action & entertainment will be a critical factor in the 2009 Prodrift performance, we are all really looking forward to the event”.
The 2009 Paris Tuning Show will aim to build on its previous attendances of 200 exhibitors and 119,000 visitors by expanding the size of the outdoor arenas and attractions. For further information on the Paris Tuning Show visit http://www.salon-pts.com/ .
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