For Immediate Release
March 25, 2014
Long Beach, Calif. March 25, 2014 Formula DRIFT has announced that the popular web-based program, Formula DRIFT Insider, will return this season. The years show will provide a behind the scenes companion to the live-to-tape NBC Sports Network program. Formula DRIFT Insider will travel with the drivers to their homes, on the road and give an exclusive look from the drivers point of view of what goes on during the live competition.
For years, we have wanted to bring this concept to light and now with our online audience being one of the largest in domestic motor sports and with our partnership with Dailymotion, it makes sense to invest in creating this type of show for Formula DRIFT Insider, said Ryan Sage, vice-president and co-founder of Formula DRIFT.
The Formula DRIFT Insider shows will be released coincident with the NBC Sports Network shows to give fans a chance to watch the live action and then head to Dailymotion for the behind the scenes look at what they just watched on NBCSN.
Formula DRIFTs NBCSN programming begins on Sunday, July 27th at 2:30 PM (EST).
The 2014 Formula DRIFT season will begin with Round 1: Streets of Long Beach on April 4-5. For more information visit:www.formuladrift.com and find Formula DRIFT on Instagram @formulad, Facebook www.facebook.com/formuladrift and Twitter @FormulaD.