Formula+D+Driver+Patrick+Mordaunt%2fMy+Journey+Campa
FOR IMMEDIATE RELEASE
Redondo Beach, CA, August 11, 2009 – Patrick has been working very diligently with his busy season for 2009. One of the many projects that have been in the works is a video campaign with the collaboration of PM Racing and Journey’s. If you haven’t already known; Journey’s (www.journeys.com) is a major nationwide retailer of some of the trendiest shoe wear in the youth market sector. Journey’s has always been on the forefront on carrying the most sought after brands that the youth market craves. You can probably find them at your local shopping mall.
This very unique video campaign consists of Patrick’s fuel for desire of the drifting scene and connects to a new breed of the youth market that is unfamiliar with Patrick and the sport of drifting. The “My Journey” campaign reflects on young individuals who have a driving passion for the love of whatever it is that they pursue and will continue to progress on connecting with a new generation of the youth. With Patrick’s fresh out take and young age, he was the perfect candidate and driver out of the Formula DRIFT series to take on this campaign for this younger audience. You can catch clips of Patrick’s “My Journey” video at any Journey’s retail store nationwide!