For Immediate Release
Long Beach, Calif. April 6, 2014 Formula DRIFT presented by GoPro kicked-off the first event of the 2014 season with Round 1: Streets of Long Beach to a sold out crowd. Chris Forsberg in the Hankook Tire Nissan 370 Z takes the victory and the lead in the chase for the championship.
Round 1: Streets of Long Beach started off the eleventh season of Formula DRIFT to a sell out crowd. Over 20,000 fans gathered to experience the drifting action and excitement on the famous Streets of Long Beach Grand Prix course. The Dailymotion Livestream partnership saw over 230,000 unique viewers watch the Driftstream over the event weekend with over 1 million views in a 24 hour period.
It is truly a fantastic feeling to see not only the live event attendance grow steadily year after year, but also the global Driftstream audience, says Jim Liaw, President of Formula DRIFT. We pride ourselves in being able to provide entertainment to such a young, engaged and tech-savvy audience.