In response to increased demand for its racing events, King of Europe is announcing new series covering additional areas around the world. These include the creation of King of Desert based in Middle East, King of SudAmerica based in South America, and King of Nations merging all regions as a world championship.
“After successfully carrying out our development on the whole European market and started operations on the Asian market, we now look to extend even more : Middle East and South America markets are the targets” commented Mike Procureur, King of Europe Founder and CEO.
King of Europe establishing itself to large European countries like United Kingdom, France, Spain, Austria and Poland is definitely by far the widest and largest European professional drift series with 20+ international European events in 2015, covered by a monthly TV show reaching a worldwide attendance of 160+ millions spectators across 4 continents.
King of Europe’s management team will work hard to expand our operations, improving again global visibility and boosting ROI of our partners. More than just entering Middle East and South American markets, we have also decided to reach a worldwide positioning by creating “King of Nations”, a world championship hitting 4 continents. Drifting is one of the greatest auto sports ever created and this world championship is a new challenge to successfully achieve. 2016 is set to be again a record-breaking season for King of Europe, stay tuned for more details coming soon!
