Long Beach, Calif. – April 10, 2014 – Newegg today announced it is renewing and expanding its sponsorship of the 2014 Formula DRIFT Championship. In addition to the event’s official Livestream, this year Newegg is sponsoring 2013 Formula DRIFT Championship winner, Michael Essa. All of Formula DRIFT’s 2014 Livestreams can be viewed at www.formuladrift.com/live.
“Newegg is thrilled to sponsor Formula DRIFT’s Livestream broadcast again this year,” said Soren Mills, Chief Marketing Officer of Newegg North America. “It’s a great privilege to sponsor 2013 Champion Michael Essa in this year’s event. His driving skill, automotive knowledge and do-it-yourself approach align perfectly with many of Newegg’s tech and automotive enthusiasts.”
Rd.1 is in the books and boy was it an amazing round as always. The first event of the year is always one with much anticipation and excitement, from drivers showing of their new rides and sponsors for the year to just plain new faces in the FD series. The excitement started early on during media day the Tuesday before the event. With a few cars getting a little dinged up and having to have some work done on them before Fridays Qualifying. you can check out some pics we have from then HERE.
For Immediate Release
Long Beach, Calif. April 6, 2014 Formula DRIFT presented by GoPro kicked-off the first event of the 2014 season with Round 1: Streets of Long Beach to a sold out crowd. Chris Forsberg in the Hankook Tire Nissan 370 Z takes the victory and the lead in the chase for the championship.
Round 1: Streets of Long Beach started off the eleventh season of Formula DRIFT to a sell out crowd. Over 20,000 fans gathered to experience the drifting action and excitement on the famous Streets of Long Beach Grand Prix course. The Dailymotion Livestream partnership saw over 230,000 unique viewers watch the Driftstream over the event weekend with over 1 million views in a 24 hour period.
It is truly a fantastic feeling to see not only the live event attendance grow steadily year after year, but also the global Driftstream audience, says Jim Liaw, President of Formula DRIFT. We pride ourselves in being able to provide entertainment to such a young, engaged and tech-savvy audience.
Michael Essa was up at Just Drift Top Rd.1 and got in some shakedown runs of his new car this year. He was throwing down some pretty amazing angle ans smoke. We cant wait to see it in full action this weekend out in Long Beach.
Well the 2013 Formula D Series is in the books and boy was it an amazing year. FD celebrated it’s 10 year of competition at the House of Drift Irwindale Speedway on October 11-12 to yet another sold out crowd. Michael Essa was able to carry on his momentum from Rd.6 in Texas and take the #1 Qualifying spot and adding much more points to his championship lead.