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Tag Archives: Michael Essa

20th Annual Thunder On The Lot

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Thunder

This Past weekend we were out and about and Helping staff the Drift Demo out at the 20th Annual Thunder On The Lot  event. Thunder on the Lot was founded in June of 1995 by Ron Emard. Thunder on the Lot started as a small car and motorcycle show on the lot of the Robertson Palmdale Honda dealership. The event operates over a two day period and occupies over 100 acres. As the event has grown, so have the donations, with $3,000 collected the first year to an upwards of $336,000 collected in recent years. Since 1995, Kids Charities events have collected over $4 million dollars, of that $3.8 million was raised from Thunder on the Lot proceeds.

Funds go directly to supporting the Kids Charities recipients.
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Newegg Renews Formula DRIFT Sponsorship for 2014 Championship Sponsorship Includes Official Livestream and 2013 Champion Michael Essa

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Long Beach, Calif. – April 10, 2014 – Newegg today announced it is renewing and expanding its sponsorship of the 2014 Formula DRIFT Championship. In addition to the event’s official Livestream, this year Newegg is sponsoring 2013 Formula DRIFT Championship winner, Michael Essa. All of Formula DRIFT’s 2014 Livestreams can be viewed at www.formuladrift.com/live.

“Newegg is thrilled to sponsor Formula DRIFT’s Livestream broadcast again this year,” said Soren Mills, Chief Marketing Officer of Newegg North America. “It’s a great privilege to sponsor 2013 Champion Michael Essa in this year’s event. His driving skill, automotive knowledge and do-it-yourself approach align perfectly with many of Newegg’s tech and automotive enthusiasts.”

 

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Formula D Rd.1 Streets of Long Beach

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Rd.1 is in the books and boy was it an amazing round as always. The first event of the year is always one with  much anticipation and excitement, from drivers showing of their new rides and sponsors for the year to just plain new faces in the FD series. The excitement started early on during media day the Tuesday before the event.  With a few cars getting a little dinged up and having to have some work done on them before Fridays Qualifying. you can check out some pics we have from then HERE.

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Formula DRIFT Round 1: Streets of Long Beach Results; Chris Forsberg Takes the Opening Round Victory of 2014 Pro Championship

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For Immediate Release

Long Beach, Calif. – April 6, 2014 – Formula DRIFT presented by GoPro kicked-off the first event of the 2014 season with Round 1: Streets of Long Beach to a sold out crowd. Chris Forsberg in the Hankook Tire Nissan 370 Z takes the victory and the lead in the chase for the championship.

Round 1: Streets of Long Beach started off the eleventh season of Formula DRIFT to a sell out crowd. Over 20,000 fans gathered to experience the drifting action and excitement on the famous Streets of Long Beach Grand Prix course. The Dailymotion Livestream partnership saw over 230,000 unique viewers watch the Driftstream over the event weekend with over 1 million views in a 24 hour period.

“It is truly a fantastic feeling to see not only the live event attendance grow steadily year after year, but also the global Driftstream audience,” says Jim Liaw, President of Formula DRIFT. “We pride ourselves in being able to provide entertainment to such a young, engaged and tech-savvy audience.”

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